Sustainable Beauty Companies and Wooden Caps

Last weekend at Terrain I spotted a line of beauty products by Akhassausa that are beautifully designed. Their two small lines, nature and retreat, are differentiated by accent color. The floral graphic on the bottles is part of Akhassausa’s identity and helps to brand the company while adding a nice graphic touch. I was immediately drawn to the “wooden” tops — they looked especially great in Terrain’s spa section amongst the aged wooden displays tables (see image in-store below). I was disappointed when I realized that the tops were actually printed woodgrain on plastic! I suppose real custom wood tops would drive the production cost far above the products’ price point, but still what a bummer! Although environmentally speaking, which is worse, plastic tops or wood?