Power Wash Your Message

I’ve been smitten with this idea ever since Springwise announced back in October that a company in the UK had begun power washing guerrilla marketing messages onto dirty sidewalks and walls. That’s right, instead of defacing public property, you are actually defining your messaging by cleaning the gunk away. I just found out that a colleague of ours in the states has the ability to implement this as well. So…I’m ready. Who needs a great campaign cleaned onto the city streets? They only use steam and water, so this campaign is about as green as it gets.