Trade show promotions are a dime a dozen but how many of them remain in your bag after you leave the conference room? I think the best promotions are a clever twist of form follows function. Case in point, what better to make me think of the joy of shipping with Fedex than a teeny weeny Fedex box filled with Chiclets? At 2″ x 1″ they are cute, fabulous, and fun! I took 10 and happily handed them out to all of my friends. Now that’s viral marketing.