Christian: Brand Identity


Christian Grattan, an emerging installation artist, needed to create a mark that would brand himself and his work as an accomplished artist.

MSLK suggested personifying the artist’s first name to create the sensation of an iconic brand identity. This strategy would make the artist recognizable and add a timeless quality to his artwork.

MSLK leveraged the conceptual nature of Christian’s work and designed a logo that conveyed a hand-touched element. Creating a logo out of a signature revealed the artistic hand behind his very conceptual work.

MSLK’s logo design for Christian established the artist and brought forward a sense of professionalism. This modern and classic brand identity opened doors for Christian within the art community.