NVU: Brand Identity


An emerging eyewear brand, needed a logo to brand their trendy reading glasses retailed at drugstores nationwide.

The name “I envy you” was selected for the brand and MSLK strategized how to turn this clever phrase into a distinctive mark. We created a simple typographic logo using only the letters NVU that could be easily etched on to the glasses.

MSLK designed a rounded, symmetrical logo that not only conveyed a friendly brand but also assisted the practical limitations of etching the logo on to the products. This compelling design reestablished the process of purchasing reading glasses into a fun and stylish experience.

The NVU brand has successfully grown into a popular product retailed online and at hundreds of drugstores nationwide.