NVU: Brand Identity
The name “I envy you” was selected for the brand and MSLK strategized how to turn this clever phrase into a distinctive mark. We created a simple typographic logo using only the letters NVU that could be easily etched on to the glasses.
MSLK designed a rounded, symmetrical logo that not only conveyed a friendly brand but also assisted the practical limitations of etching the logo on to the products. This compelling design reestablished the process of purchasing reading glasses into a fun and stylish experience.
The NVU brand has successfully grown into a popular product retailed online and at hundreds of drugstores nationwide.