The Rise of Minimalism in Beauty Packaging
In the last few years, minimalism has become somewhat ubiquitous in the branding world. From web design to retail locations to packaging, minimalist principles are everywhere. While it would be...
How to Optimize Your Beauty Brand for Every Channel
Omnichannel success is something we work towards with every brand that comes through the studio. In fact, it’s where our expertise truly lies. Our president, Sheri Koetting, is a frequent...
Our Vision for Sustainability
At MSLK, we are on a mission to build sustainable brands – in every sense of the word. While the natural and organic beauty market is predicted to double in...
The Perfect Brand Name
William Shakespeare posed the question, what's in a name? Well Bill, we at MSLK have the answer. Your brand name is only the most crucial aspect that will affect your...
The Importance of Social Media for Beauty Brands
Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
