How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical
One commercial during last weekend’s Superbowl quieted our rowdy group and made me reflect upon how much Google has changed my life. The simple text-based story showed a screen grab of one young boy’s journey through adolescence into adulthood as seen by his queries on Google. It reminded me how much of my life and what I do next is determined by those queries for everything from a dinner recipe, to show times, to travel info. This is why it is essential that part of your marketing efforts ensure that your website, promotional materials, and digital marketing plan lead your company to showing up on the queries potential customers are using most often when they go looking for firms just like yours. To do nothing means Google will be leading them to someone else.