Challenges
Once MSLK repositioned the Maly’s brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase sales for the US distributor of salon quality products. Furthermore, Maly’s needed to bring the salon community online and become a forerunner within the industry by embracing the Internet as a marketing tool.

Strategy
Once MSLK repositioned the Maly’s brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase sales for the US distributor of salon quality products. Furthermore, Maly’s needed to bring the salon community online and become a forerunner within the industry by embracing the Internet as a marketing tool.

Design
Once MSLK repositioned the Maly’s brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase sales for the US distributor of salon quality products. Furthermore, Maly’s needed to bring the salon community online and become a forerunner within the industry by embracing the Internet as a marketing tool.

Success
Once MSLK repositioned the Maly’s brand, it needed to extend its new identity online. Second only to stores, this connection point with customers was a crucial opportunity to increase sales for the US distributor of salon quality products. Furthermore, Maly’s needed to bring the salon community online and become a forerunner within the industry by embracing the Internet as a marketing tool.