Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In an era where the success of a brand hinges on...
Optimizing a Conversion-centric Beauty E-commerce Experience
Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey. What does it take to optimize conversion with online shoppers? Especially those looking to...
Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...
3 Keys to Increasing Conversions With First-Time Beauty Buyers
1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
Motivating Consumers to Purchase for the First Time – Free Webinar
Do you know what inspires consumers to purchase from a brand they‘ve never heard of? During this one hour presentation we will define the key incentives consumers require in order...