Calling All Creatives: The “Out to Lunch” Napkin Sketch Sweepstakes

Established artist agency Friend + Johnson is currently running an exciting MSLK designed campaign—the “Out to Lunch” Napkin Sketch Sweepstakes. What do you doodle when you daydream? Take one or more of your musings and put it on a napkin using whatever tools you wish–draw, paint, collage, fold; anything goes! Five randomly drawn winners will receive a free lunch valued at $100 at a restaurant of their choice! Visit the the F+J blog for instructions, official rules, and inspiration.

This campaign is part of a larger MSLK strategy to reinvigorate the Friend + Johnson brand, helping them connect with a new generation of art directors. The strategy included the creation of a blog, content strategy, and SEO plan, which would all integrate with social media platforms to increase their online presence. The napkin sketch sweepstakes coincides with launch of their blog and has a direct mail component that was sent to art directors across the country. (see photos below) Now the sweepstakes is open to everyone, so if you’re a creative, get in on the action!