Sheri L Koetting Interviewed about Social Media

Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which groups of people are more likely to use social media platforms for their small business. In the video, Sheri discusses how we at MSLK use social media for our clients as well as for ourselves. Sheri also discusses what kinds of social media platforms MSLK recommends for our clients as well as why certain groups of people are more likely to use social media than others. According to the research done by Guardian Life, the groups of business owners more likely to use social media are women, people under age 28, and people whose businesses have less than 10 employees. MSLK stands out from the norm according to this research. While we are a business with under 10 employees, social networks play a large role in our business as we work to integrate social media into our clients’ as well as our own marketing strategies. To read more about the research done by Guardian Life, check out the press release here. -Cristina Gomez