Wigwam Mills Sock Website Design by MSLK
Challenges With a newly repositioned brand strategized by MSLK, Wigwam Mills, a performance based sock manufacturer, sought to form an online presence reflective of its new identity. The challenge was...
Blog as Storefront: Gizmodo Gallery Showcasing Technology as Art
As a true tech-geek, I have been a long-time visitor of Gizmodo, a blog dedicated to highlighting gadgets, gizmos, and cutting-edge consumer electronics. The site is updated throughout the day...
Retail Windows Draw Holiday Shoppers
Tis' the season once again, 5th Avenue's holiday windows are up and beckoning you to come inside. Drawing upon their summer windows, an evolution of Gap's 2007 holiday windows, Louis...
James Porto: A Brand Makeover
The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...
Online Shopping Cheer
As practically everyone is predicting, this holiday season is shaping up to be a doozie for retailers. Now more then ever, companies need to set themselves apart from the competition....
Breakfast Club
Sheri and I gave a talk last week to a group of designers about how blogs can be used as a promotional tool. We drew from our own experience with...
We’re in Taschen
International publisher Taschen has just released "Guidelines for Online Success - The Dos and Don'ts of the Internet from the best interactive agencies around the world." MSLK has been included...
A New Way to Read
I love stories, sometimes I wish that radio series were still around so I could enjoy hearing a chapter of a book each week by my imaginary fireplace. Recently Penguin...