Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...
GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
MSLK Featured in The Design Activist’s Handbook
MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...