Using Gaming for Customer Engagement
Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
Five Ways a Site Map Can Save You Time and Money in Web Development
At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial...
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”
There's one trend in website design and development that we simply must call attention to. The curse of the "Coming Soon" page! In a world of up-datable content, blogs, and...
A Serious Communition Gap in the New GAP Logo
So much can happen in a week. A company can unveil a new logo, receive a public flogging, ask for free submissions, and then revert back to its original logo....
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend
Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...
MSLK.com Featured in How Magazine Self Promotion Issue
Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, "The Marketing-Smart Website" written by Ilise Benun. The article gives examples of what to...
HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference
People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it's a game of twenty...
Take Less: Eco Installation
Challenges Take-Less is the third in a series of eco-art installations initiated by MSLK to raise awareness of the environmental issues facing society today. The piece challenges viewers to think...