Why Should Businesses Blog?
A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the term “blog” is a bit misleading. I'm not suggesting every business...
The Essentials of 360° Branding
At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...
How to Effectively Present Your Rebrand to the Public
Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Designing Logos: Wordmark or Symbol?
We're asked all the time to create logos for organizations. A logo is the single defining image of an organization that you see on every piece of branded material. Think...
4 Ways You Can Use an App to Build Your Fashion or Beauty Brand
If you're like us, you probably cannot live without your smart phone. People are spending more time than ever in the mobile space, which presents new challenges and opportunities for...
MSLK: OTO App
Challenges Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal level. Traditionally, we have created high-production print pieces with a...
Sheri L Koetting Interviewed about Social Media
httpv://www.youtube.com/watch?v=X4QBocAzDlA Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which...
Wholearth Beauty: Social Media Plan
Challenges Wholearth Beauty is an organic and eco-friendly line of beauty products created by Boom! and celebrity spokesman, Danny Seo. As an Environmental lifestyle expert, Danny is a network TV...