Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
MSLK Launches Blog for Photographer, James Porto
A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we've been working with him on occasional touch-ups to his marketing...
Lampe Berger: Communications Plan
Challenges Since 1898, Paris-based Lampe Berger have been innovators in the home fragrance industry using chemistry, technology, and design. While well-known in Europe, their US introduction in the 1990s was...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
Choosing a Blogging Platform For Effective Blogs
How important is choosing a blogging platform to the success of your blog? Well, think of a blogging platform as you would think of a bank. Then you can think...
Balancing Search Engine Optimization and Blog Content
With the opportunity for frequently updatable content, blogs have become powerful tools for search engine optimization, enabling businesses to get found for the right reasons. If your website is the...
Tips for Creating a Blog Content Strategy
If your business is considering blogging as part of your marketing outreach, one of your first questions is probably, what will we write about? Your second question is, how will...