The Anatomy of a Brand Audit
For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
Best Practices for Online Marketing
Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Marketing and Design form a Strategic Partnership
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
New 360° Branding Case Study Video: M. Erbs
httpv://www.youtube.com/watch?v=xhf-200czeE MSLK just went live with the fifth in an ongoing series of videos to showcase what we do best: create 360° branding solutions for our clients. The video...
Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
New Webinar: Customer-Centric Social Media for Fashion + Beauty
Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...
Einstein College of Medicine: Class Reunion Promotions
Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to...