MSLK Featured in The Design Activist’s Handbook
MSLK's eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist's Handbook, by Noah Scalin and Michelle Taute. We are honored to be included...
Ouidad: Salon Series Packaging
Challenges Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon...
MSLK’s New Design for Wigwam’s Casual Packaging
MSLK has developed and designed a new casual line for performance sock manufacturer, Wigwam Mills. If you're a reader of this blog or loyal Wigwam consumer, you might already be...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Curated Social Media: The Future of Social Shopping
Image-driven fashion and beauty brands are reaping the rewards from traffic via curated social network sites like Pinterest, Fancy and Svpply. While Pinterest's focus has never been specifically on shopping,...
Beginning Projects the Right Way with a Creative Brief
As a marketer, how can you harness Design to support your brand’s strategic goals? When we speak of Design, (notice the capital D) we are of course not only talking...
Benefits of Blogging in Addition to Emailers
"Is having a blog and an email newsletter redundant?" a colleague recently asked. MSLK believes absolutely not. If utilized correctly both will draw from the same content plan, but your...
MSLK’s Design for Wigwam Mills Featured on “Packaging of the World!”
We're pleased to announce that our new packaging and strategic brand development for Wigwam Mills has just been picked-up by Packaging of the World — one of the most prominent...