Archive
The General Store: Posters

The General Store: Posters

Challenges The General Store in Nyack, a retail clothing store in upstate New York, needed to stand out from the crowd and promote their product offerings of staple apparels such...
Kristine Foley: Direct Mail

Kristine Foley: Direct Mail

Challenges Kristine Foley, an emerging garden and landscape photographer, was looking for a direct mail campaign that would connect her with art buyers at Martha Stewart Living, Real Simple, and...
Berkshire Hosiery: Pastel Packaging

Berkshire Hosiery: Pastel Packaging

Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, created a new line to target the young, urban professional. In order to stave off competition from fashion...
aGaiN: Brand Identity

aGaiN: Brand Identity

Challenges aGaiN, an eco-friendly handbag and accessories line, needed a logo that would capture their environmentally and socially conscious mission. With products created out of repurposed materials, this startup company...
Redken: New on 5th Brand Identity

Redken: New on 5th Brand Identity

Challenges Redken 5th Avenue NYC sought to rename and reposition their number one sales tool, a monthly catalog, featuring their salon quality hair care products. (more…)
Peanuts: Hangtag

Peanuts: Hangtag

Challenges United Media needed a brand identity system for their new Peanuts line, a collection of vintage-inspired, high-end clothing. The new identity had to translate into a packaging solution that...
aGaiN: Hangtag

aGaiN: Hangtag

Challenges An eco-friendly handbag and accessories line, aGaiN needed to create a packaging system for their products. It was important that the hangtags be customizable to suit the individual, limited...
SuperFabulous: Postcard

SuperFabulous: Postcard

Challenges SuperFabulous needed a promotional item that would drive traffic to their newly launched website featuring discount designer apparel. (more…)
SuperFabulous: Brand Identity

SuperFabulous: Brand Identity

Challenges SuperFabulous, an online retailer of discount designer apparel, needed to create a brand identity that would convey the essence of their product offerings and catch the attention of magazine...
Velo Classic Tours: Website

Velo Classic Tours: Website

Challenges Velo Classic Tours needed a website that reflected the sophistication of their luxurious cycling tours through Europe, while extending its new brand identity developed by MSLK. The website's content...