Archive
Building a Better Tampon Package

Building a Better Tampon Package

Can someone please hire MSLK to redesign tampon packaging? These days, everyone wants products which create an emotional connection with the consumer. Rather than create new creams, potions, and serums...
Maly’s: HairCares Poster

Maly’s: HairCares Poster

Challenges Once MSLK branded the Maly's HairCares loyalty program,  the new brand identity had to be incorporated into Maly's seasonal sales events, "Red, White and Shampoo" and "Santa's Night Out."...
Made in Long Island City

Made in Long Island City

I just received the most amazing and thoughtful gift from Colin and Caroline Walsh. This weekend is a special one for both of us because Colin and I share the...
“T” Magazine

“T” Magazine

On Monday night, Ellen, Emil and I attended an AIGA small talk with Janet Froelich and Stefano Tonchi, on the creation of "T" Magazine, the New York Times lifestyle Magazine....
Journey to Center of the World

Journey to Center of the World

Tonight Katie, Ellen, and all went to hear a lecture from two of our profession's most influential designers, Massimo Vignelli and Wim Crouwel (both were featured in the film Helvetica.)...
The Green Band(wagon)

The Green Band(wagon)

Last night's Stars show at the newly revamped Music Hall of Williamsburg was carbon neutral. They promoted it with this poster at the merchandise table. Hats off to whomever was...
Looks Great, Tastes Awful

Looks Great, Tastes Awful

Yes, more grocery store inspiration... I spotted these Fizzy Lizzy sodas at Fairway last week. The packaging is so nicely done. The organic patterned graphics and sassy copy nicely compliment...
Maly’s: Store Experience

Maly’s: Store Experience

Challenges Maly’s, the third largest US distributor of salon quality products, struggled with their retail locations across the West Coast and Midwest having a different look and feel. Worse yet,...
Offset CO2 with a TerraPass

Offset CO2 with a TerraPass

Here's a buzz word you're bound to hear if you hang around the green community long enough: "TerraPasses." These are carbon offset credits you can purchase to make you feel...
Radioheadstrong

Radioheadstrong

Radiohead is releasing their album, In Rainbows, exclusively from their website, and you can pay whatever you want to download the tracks. Sounds interesting, and not too dissimilar from the...