Preaching What I Practice
Tomorrow I am giving a talk to designers on "how to plan a marketing calendar for your design firm along with tips for how to maximize a minimal marketing budget."It's...
Lush Innovates Beauty Packaging (Most Of The Time)
In the beauty industry, good packaging design is crucial. Who would buy half the products available if it wasn't for the beautiful bottles and boxes they came wrapped in? I...
Pana-Mime
I came across this logo for Panama tourism in a magazine the other day. Does the colorful cluster of shapes look familiar? A little too familiar perhaps? That's because it...
Fabulously Absolut
Vodka is a strange thing, indeed. It's essentially diluted alcohol, and — if made correctly — should have no taste whatsoever. That's what makes the sale and packaging of it...
Essential Motoring Nonessentials
The other day a simple black box arrived in my mailbox. It had only one message on it: MINI Adventure Field Kit. Contents: Essential Motoring Nonessentials That's right: another gift...
Your Banking Dollars Can Make a Green Statement
Over the past few months I've been to countless lectures, talks and events by industry experts on going green, how to go green, or what they've done to go green....
Mini Cooper Zig Zags With Its Target Market
Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Fashion Victim
All's fair in love and promotions, but something about this guerrilla marketing tactic for DKNY outside of the Bryant Park Fashion tents just rubbed me the wrong way. Of course,...