Urban Tumbleweeds: Brand Identity
Challenges Urban Tumbleweeds, MSLK's eco-art installation, needed a memorable graphic that would brand the project and quickly convey the sentiment behind the installation. This graphic had to be flexible and...
Think Timeless
My beloved old Saab finally kicked the dust a couple weeks ago. After some debate, I've decided to look into some options for replacing it. My search led me to...
Metro Turf
Is it possible to be obvious and clever at the same time? I would have answered "no" before I'd seen this great ad. It's so effective that it stopped me...
I’m Dreaming of Dreamland
Two years ago on my birthday, The Roxy (nightclub and Wednesday night roller rink) closed for back taxes. My girlfriends and I stood at the doors bounded up by chains...
Sustainable Beauty Companies and Wooden Caps
Last weekend at Terrain I spotted a line of beauty products by Akhassausa that are beautifully designed. Their two small lines, nature and retreat, are differentiated by accent color. The...
Create Your Own Niche
What does it take to stand out in the crowd or on the shelves? Personality. A memorable hook. Being remarkable. So then how do you become remarkable? Most companies spend...
Blo©k Island™ D®eams
I'm just back from a week away at one of my favorite places in the world: Block Island, RI. For those of you who don't know about "BI," here are...
Fashion News Workshop: Website
Challenges Fashion News Workshop, the second largest fashion organization in NYC, needed a web presence that reflected the organization's quality and sophistication. Furthermore, it was important to create a website...