Archive
Evolve Symposium—My Commitment to the Business of Graphic Design

Evolve Symposium—My Commitment to the Business of Graphic Design

When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

  MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

 GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Easton Architects: 360° Branding

Easton Architects: 360° Branding

    https://vimeo.com/97148555 Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...
GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us...
Jumpstart Your Fan-Base with Disruptive Marketing

Jumpstart Your Fan-Base with Disruptive Marketing

Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto...
Figment 360° Branding Video

Figment 360° Branding Video

    http://vimeo.com/68638974 MSLK just launched our newest 360° branding case study video that shows how we rebranded Figment, an international participatory arts festival. Discover how we unified a 15-person...
Visual Brand Audits Help Organizations Gain Perspective

Visual Brand Audits Help Organizations Gain Perspective

A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...