Clarifying Trademarks
As designers we should to be aware of trademarks and the rules to follow surrounding them. However, I bet if you asked 100 designers what they knew about trademarks and...
Chanel in Central Park
Marc, Sheri and I all attended the Chanel Mobile Art exhibit in Central Park this past weekend. To be honest, I didn't quite know what to expect. I had heard...
United States of Branding
Branding knows no bounds, and over the past few years has become an important tool for travel and tourism to boost awareness. Now one can see slick branding campaigns almost...
Smart Promotion
Trade show promotions are a dime a dozen but how many of them remain in your bag after you leave the conference room? I think the best promotions are a...
A Better Reusable Bag
Last week I was in Italy for a wedding, and I noticed this reusable grocery bag in a supermarket. (They've imposed a 3 cent tax on all plastic bags, so...
The Quick Breakdown on 100% Degradable Plastic
I recently spotted this shopping bag at an upscale sandwich shop and took pause. What is this bag made of? The fine print reads: This environmentally responsible plastic bag is...
Brainstorming for Digital Goods
Recently, Viximo, a cutting-edge start up company, invited MSLK to participate in a unique think-tank format which gathered what the organizers described as visual "rock stars" and "Digital DaVincis": prominent...
San Francisco Street Art
last week I stayed in San Francisco a few days longer to make the trip more worthwhile, and it was quite inspirational. Beyond the amazing weather, food, and people, SF...