Archive
Envirowise Guide to Eco-Design

Envirowise Guide to Eco-Design

In a previous post I mentioned a great lecture I went to at the HBA on sustainable package design. The speaker, Jane Bickerstaffe, the director of INCPEN, directed me to...
Plastic Bag Feeder

Plastic Bag Feeder

This community plastic bag dispenser on the streets in Williamsburg made me smile. The design is kind of a cross between a bird feeder and those "Take a Penny, Leave...
Retail Windows Draw Holiday Shoppers

Retail Windows Draw Holiday Shoppers

Tis' the season once again, 5th Avenue's holiday windows are up and beckoning you to come inside. Drawing upon their summer windows, an evolution of Gap's 2007 holiday windows, Louis...
Behind the Scenes: MSLK’s ’08 Holiday Card

Behind the Scenes: MSLK’s ’08 Holiday Card

A design firm's holiday card had better be great — "good" simply will not do. We've had a great track record over the past few years, and always seem to...
LICBDC: Events Materials

LICBDC: Events Materials

Challenges The Long Island City Business Development Corporation needed an invitation and collateral materials to promote their luncheon honoring local businesses for their green practices. Each piece needed to visually...
James Porto: A Brand Makeover

James Porto: A Brand Makeover

The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...
Mustaches: The Gift That Keeps on Growing

Mustaches: The Gift That Keeps on Growing

Recently, it seems as though everywhere you look there is a new quirky product giving people the possibility of having a momentary mustache. I feel for the facially follicly-challenged and...
Clarifying Copyrights

Clarifying Copyrights

As I stated in a my previous post, MSLK has been working with the law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP to learn more about how copyright and...
Obama’s Amazingly Designed Campaign

Obama’s Amazingly Designed Campaign

Regardless of where you sit politically, one cannot help but marvel at the amazing strength and cohesiveness of the recent political campaign of Barack Obama. At least from a visual...
Online Shopping Cheer

Online Shopping Cheer

As practically everyone is predicting, this holiday season is shaping up to be a doozie for retailers. Now more then ever, companies need to set themselves apart from the competition....