Overthinking It: When Design Misses the Mark
A few weeks ago, Tropicana announced that they are pulling their controversial new packaging that hit the stores earlier this year. When we first saw the redesign, we had the...
Are You Too Cool?
I received this promo in the mail the other day from HSBC. You place it in your freezer for five minutes to determine if your freezer is set too low....
James Porto: Website
Challenges Photographer James Porto needed to refocus his website and bring his new, MSLK-designed identity online. This website would have to convince creatives that James Porto was a strategic partner...
Genius Concepts Found in Japan
Let's be honest, the Japanese are geniuses with wacky innovations. I would be remiss if I didn't share any of the crazy innovations Marc and I saw on our recent...
Beauty IOD: Report
Challenges Beauty IOD Report, a research report focusing on emerging retail venues and strategies relevant to the beauty industry, needed an effective design solution. The challenge was to clearly communicate...
Wacky Tactics to Consider when Rebranding
MSLK prides ourselves on helping our clients stay top of mind with their customers. With a challenging economy adding to an already crowded and competitive marketplace, it’s more important than...
A Tour of Food in Japan
If you've looked at our photo journal you know that one of the most shocking things about our trip to Japan was that there wasn't much sushi to be found....
Graphic Design’s 15 Minutes of Fame
When it comes to the news, graphic design is usually a behind-the-scenes player. While a lot of design goes into the news, the industry of graphic design rarely makes the...