High-Resolution Inspires Make Up Revolution
I've become HD-obsessed. I refuse to watch anything on television unless it's at full 1080 resolution. I've also recently purchased a digital camera which shoots HD movies and have become...
Disingenuous Marketing Campaigns Bother Me
Since 1876 Anheuser-Busch products have been conceived and manufactured in my hometown of St. Louis, Missouri. Recently after feeling pressure that sales were not growing enough or that commanding 50%...
Behind the Scenes: Figment Branding
MSLK recently completed rebranding local, non-for-profit, arts festival, Figment. Held annually on Governors Island in New York City, the festival encourages people to find their inner artist and participate in...
James Porto: Direct Mail
Challenges With a new brand identity created by MSLK, photographer James Porto needed to create a unique and attention-getting promotion that would showcase his ability to capture larger than life...
Figment: Brand Identity
Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...
What’s Your Affordable Luxury?
Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...
Free Webinar: Positioning Your Brand as an Affordable Luxury
This coming Wednesday I'll be presenting an online webinar with our colleague and research expert, Roben Allong of RealityCheck, on "Positioning Your Brand as an Affordable Luxury." This is the...
Nine Steps to A Successful Site Redesign
Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...