Video Highlight: MSLK’s Environmental Commitment
We just produced a short video about our environmental commitment. You can see it above, or on our fresh, new site: www.mslk.com. httpv://www.youtube.com/watch?v=7tlPtmQoNaE Let us know what you think!
Gracious Home: Brand Identity
Challenges Gracious Home, a well-known upscale houseware and hardware store located in Manhattan, had difficulty maintaining their brand identity due to inconsistent variations of their logo. As the company explored...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
It’s Tru, A Fantasy Brand Comes to Life
On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
MSLK Hosts Annual Spark BBQ Networking Event
MSLK put our party and chef hats on to host the 3rd annual Spark BBQ. Spark, an organization made up of independent designers, holds a summer and winter event open...
Bronx Zoo – Wild Animals Meet Wild City
This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...