Archive
How Do You Roll? Over or Under? Ad Campaign

How Do You Roll? Over or Under? Ad Campaign

Recently a friend posted a simple question on her Facebook status, "Over or Under?" The comments started flying and before she knew it, she had a full-on debate. The topic...
MSLK Successfully Leads a Lively Panel Discussion on Social Media for FGI

MSLK Successfully Leads a Lively Panel Discussion on Social Media for FGI

Last night's Fashion Group International panel discussion was insightful and informative, with Sheri L Koetting successfully leading the panelists through a wide range of Social Media topics. Much light was...
MSLK’s Business Cards Featured in New Book About Designer’s Business Cards

MSLK’s Business Cards Featured in New Book About Designer’s Business Cards

Much like snowflakes, no two MSLK business cards are alike. The reason for this is simple: we use recycled paper as the base, and wrap pre-printed stickers around them. It's...
The Guardian Angel is in the Details

The Guardian Angel is in the Details

I just read a fantastic article in Fast Company last night about creating systems within your organization which allow for spot-checking and quality control. All good stuff, and usually pretty...
Review of NYC’s New Free Condom Designs

Review of NYC’s New Free Condom Designs

Back in 2008 our friend and colleague Yves Behar worked with the New York City Health Department to bring a new look and attitude towards condoms. The result was smashing...
Anthropologie Windows Combine: Recycled Plastic, Social Media, and Customers

Anthropologie Windows Combine: Recycled Plastic, Social Media, and Customers

Despite the frigid cold after a giant snowstorm, a glimpse of spring was in the air today as I walked by the Anthropologie flagship in Rockefeller Center. Their store window...
How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical

How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical

One commercial during last weekend's Superbowl quieted our rowdy group and made me reflect upon how much Google has changed my life. The simple text-based story showed a screen grab...
Initial Reactions to the Apple iPad: No Flash in the iPan

Initial Reactions to the Apple iPad: No Flash in the iPan

After most of the hype has died-down regarding the iPad, days later I still find myself having extended discussions about the latest  Willy Wonka Steve Jobs creation with just about...
Young Designers Help MSLK Brand an Ice Cream Shop

Young Designers Help MSLK Brand an Ice Cream Shop

What exactly does a graphic designer do? Recently MSLK was joined by nine third- through fifth-graders looking to discover what it means to have a career in graphic design. Students...
Smart Copy = Smart Brand

Smart Copy = Smart Brand

This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...