Archive
William Geddes: Portfolio Books

William Geddes: Portfolio Books

Challenges With his newly established brand created by MSLK, William Geddes needed a printed portfolio book to send out to potential clients. The book would have to be refined yet...
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK and Nolcha Help Launch the Next Top Designer

MSLK and Nolcha Help Launch the Next Top Designer

What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Social Media Content Strategies, What to Post Where, and Why?

Social Media Content Strategies, What to Post Where, and Why?

As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...
There’s Nothing Quite Like a Piece of Paper

There’s Nothing Quite Like a Piece of Paper

  httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.

Ad Trends: Advertisers Become Increasingly More Clever With QR Codes.

A new trend in advertising has hit the streets, though it's tough to say whether it'll catch. QR codes — a digital barcode common in Japan — are meant to...
MSLK to Judge Beyond the Runway Competition

MSLK to Judge Beyond the Runway Competition

This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Maleku: Website

Maleku: Website

Challenges After winning of Nolcha's Beyond the Runway competition, jewelry designer Ileana Rojas-Bennett needed a website that would better position her brand, Maleku. Her existing site was difficult to navigate...
How to Get Flash Sites to Mobile Platforms Without Giving Up On Design

How to Get Flash Sites to Mobile Platforms Without Giving Up On Design

These days many people are visiting websites from their mobile devices. As we become as completely untethered and free to roam the internet at will, customers are checking emails and...
William Geddes: Brand Identity

William Geddes: Brand Identity

Challenges Photographer William Geddes needed a strong brand identity that would make him stand out in the competitive lifestyle photography market. We knew that this mark would have to be...