Should Individuals with a Brand Maintain a Company Facebook Page?
Individuals with namesake brands often ask me if they should maintain a personal profile or a company page on Facebook. These individuals are often designers, authors, consultants, photographers and other...
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
How Fan Gates can Help Build your Facebook Fanbase
The "like" button is everywhere these days, but you'd be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very...
