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Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
Evolve Symposium—My Commitment to the Business of Graphic Design

Evolve Symposium—My Commitment to the Business of Graphic Design

When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Four Content Strategies for Your Website

Four Content Strategies for Your Website

As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...
Six Strategies for Evolving your Brand

Six Strategies for Evolving your Brand

The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get...
Best Practices for Online Marketing

Best Practices for Online Marketing

Reaching people through online, e-commerce and social media has become an unquestionable requirement of doing business; particularly for smaller brands without the resources to do other types of advertising and...
Friend and Johnson: Blog

Friend and Johnson: Blog

Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
5 Tips for Creating a Social Media Content Calendar

5 Tips for Creating a Social Media Content Calendar

You might have a company Facebook page, Twitter profile, Linked-in profile, YouTube channel, and/or Flickr page with a fairly decent following. Or you might just be getting started. Whatever the...
Blog and Social Media Integration

Blog and Social Media Integration

Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...