Berkshire Hosiery: Marble Packaging
Challenges The family-owned Mayer Berkshire Corporation had been selling their hosiery in the same marble-themed packaging for 25 years. Over time, the varied typography created an inconsistent brand identity and...
Good For You, Good for the Earth
This week I noticed a new Kashi product on the shelves. They've introduced a new line of cereal called Kashi U, a "vitality cereal" that's designed to strengthen five areas...
Bullish on Barcelona’s Reds
Here is another posting about my parent's amazing trip to Barcelona. After spending a few hours looking through their photos, it was clear to see that there was a trend:...
Get a Grip
My parents have just returned from a trip to Barcelona and found this great bag they thought we'd like. Like it? More like love it. The strings of the handles...
Redeeming Qualities
We love to hate plastic water bottles. They have become a beacon of unnecessary packaging and consumption. Though water bottles are recyclable, they are more likely than their carbonated counterparts...
Smart Salad Dressing Jar
I found this cool salad dressing jar in a small grocery store in Austin. This jar is simple yet smart. It has 4 different dressing recipes printed around the bottle...
Wigwam Mills 360° Strategic Brand Development
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
I Hate Bottled Water
What did the world DO before we had little bottles of water everywhere? Since we were still drinking water I think it's safe to assume we were okay. In fact,...