Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Use the 20-10-5-1 Analysis to Evaluate Your Packaging
Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
Help Remedies’ Creative Ways to Solve Simple Problems
Ever feel like you have problems that no one has any solutions to? Help Remedies may have an answer for you. Don’t know what to wear? Never been kissed? Or...
Smart Copy = Smart Brand
This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...
It’s Tru, A Fantasy Brand Comes to Life
On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
The Beer Necessities: Go Plates
These days, it seems people have gotten really creative with their beer drinking. The Go Plate, much like The Ashhole, (which MSLK designed the packaging for) can transform your empty...
High-Resolution Inspires Make Up Revolution
I've become HD-obsessed. I refuse to watch anything on television unless it's at full 1080 resolution. I've also recently purchased a digital camera which shoots HD movies and have become...