Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Retailers Can and Should Leverage Mobile Apps
Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK
CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
Holiday Windows Recap 2010
I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the...
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks
If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
MSLK to Judge Beyond the Runway Competition
This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Paper Promotions Look to Paper For Inspiration
Two direct mail promotions ended up in our mailbox. One a poster whose message revealed itself when opened, the other a had its concept on the outside. Both appeared similar...