Archive
2011 Holiday Window Highlights

2011 Holiday Window Highlights

Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Retailers Can and Should Leverage Mobile Apps

Retailers Can and Should Leverage Mobile Apps

Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...
Holiday Windows Recap 2010

Holiday Windows Recap 2010

I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the...
MSLK and Nolcha Help Launch the Next Top Designer

MSLK and Nolcha Help Launch the Next Top Designer

What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

Burt’s Bees Skincare Installations Stop Consumers Dead in Their Tracks

If you're a marketer, you've probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling...
MSLK to Judge Beyond the Runway Competition

MSLK to Judge Beyond the Runway Competition

This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Paper Promotions Look to Paper For Inspiration

Paper Promotions Look to Paper For Inspiration

Two direct mail promotions ended up in our mailbox. One a poster whose message revealed itself when opened, the other a had its concept on the outside. Both appeared similar...
Innovative Catalogs From Anthropologie

Innovative Catalogs From Anthropologie

Every week at staff meeting, each designer brings in something that inspires them. Recently I've found that I'm often showing the Anthropologie catalog as an example of truly inspirational art...