Archive
Top 5 Trends in Beauty Marketing for 2020

Top 5 Trends in Beauty Marketing for 2020

It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging

The Future of Beauty Packaging

There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
Indie Beauty Innovators

Indie Beauty Innovators

What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
GCI ARTICLE: Natural Isn’t Enough

GCI ARTICLE: Natural Isn’t Enough

MSLK Partner and Chief Strategist, Sheri L Koetting's latest article for GCI Magazine tackles the concerns brands face when positioning themselves as "natural" or "organic." What may have worked well only a...
Six Ways to Position a Haircare Brand to Connect With Salons

Six Ways to Position a Haircare Brand to Connect With Salons

By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process

    Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Wigwam: 2012 Packaging Redesign

Wigwam: 2012 Packaging Redesign

  Challenges Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite...
Illuminode: Brand Identity

Illuminode: Brand Identity

Challenges Illuminode is a global company manufacturing highly innovative, wearable LEDs whose color and rhythm are triggered by social interactions. This astounding, futuristic product required an equally innovative identity. (more…)
MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Partner Marc Levitt Quoted in Atlantic Article

MSLK Creative Director and Co-Founder Marc S Levitt was quoted in a recent Atlantic article, speaking about the design profession's critical — yet largely unsung — role. The article aims...
Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...