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The Usefulness of Extractable Branding Units in Branding

The Usefulness of Extractable Branding Units in Branding

There's the saying “the whole is greater than the sum of the parts” which applies to much in life. However, in branding, a part can often be equal the whole...
I Can’t Help but Love Martha Stewart

I Can’t Help but Love Martha Stewart

I had a hot Friday night at the craft store. I needed to make a new guitar strap for Marc, pick up supplies for my Halloween costume, the studio, and...