Archive
Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change

Ikea Fontroversy: Brand Identity Threatened by Seemingly Poor Decision for Change

If you haven't yet heard, Ikea has switched their corporate font, resulting in a huge public outrage the likes of which not seen in... well, months. These days, when you...
Behind the Scenes: Designing the MSLK Holiday Card

Behind the Scenes: Designing the MSLK Holiday Card

Like many companies, our holiday card is our number one opportunity to connect with our busy clients on a more personal and emotional level. Traditionally, we like to create a...
MSLK Has a High Time Touring the High Line

MSLK Has a High Time Touring the High Line

Sheri and I finally got a chance to view the High Line, the latest large-scale project from renowned architects Diller, Scofidio, and Renfro. If you haven't heard about the High...
Vanity Plate Series: A Forum for Public Display of Affection

Vanity Plate Series: A Forum for Public Display of Affection

Instead of my usual bike ride to the beach, I decided to walk with some visiting cityfolk who were not as adept on two wheels. As a result, I was...
Wigwam: Sock Packaging

Wigwam: Sock Packaging

  Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
Trend Spotting Websites Pick Up on “Watershed” Installation

Trend Spotting Websites Pick Up on “Watershed” Installation

MSLK’s effort to raise environmental awareness through Watershed, an art installation, is highlighted by trend-spotting websites. “Watershed: The Burdens of Our Consumption of Bottled Water” PSFK, blog June 17, 2009...
Sierra Club Blogs about MSLK’s Awareness Efforts

Sierra Club Blogs about MSLK’s Awareness Efforts

Sierra Club, a green trends magazine, blogs about MSLK’s efforts to spread awareness about bottled water consumption. "Plastic Bottle Installation Turns Waste Into Art" The Green Life, blog June 1,...
MSLK’s Sheri on the Marketing Benefits of Blogging

MSLK’s Sheri on the Marketing Benefits of Blogging

Sheri, Co-Founder of MSLK, explains the marketing benefits of a blog. “Make It Big’ by Blogging” The Creative Group eZine, online magazine May 2009
Organization for Indie Designers “Sparks” Interest from GD USA’s Gordon Kaye

Organization for Indie Designers “Sparks” Interest from GD USA’s Gordon Kaye

Spark, an organization for independent designers and co-founded by MSLK’s Principals, catches the attention of Gordon Kaye, GD USA’s Publisher. “Not a Hot Dog Stand” GD USA, magazine April 2009
Sheri of MSLK is Interviewed About the Importance of Networking

Sheri of MSLK is Interviewed About the Importance of Networking

Sheri, Co-Founder of MSLK and Spark, an organization for independent designers, is interviewed about the importance of networking. “Social Networking—In Person” Design Edge Canada, magazine March/April 2009