Essential Motoring Nonessentials
The other day a simple black box arrived in my mailbox. It had only one message on it: MINI Adventure Field Kit. Contents: Essential Motoring Nonessentials That's right: another gift...
Mini Cooper Zig Zags With Its Target Market
Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
J’Mini Cricket Has Arrived
That's right, the Mini finally has a name: J'Mini Cricket. According to Joni, in its purest form, the name should be enunciated with a Jamaican (Queens) Accent. I'll stick with...
Name Our Mini
Yes, like Marc, I am also a bit Mini-obsessed, patiently awaiting our Mini's arrival. Of course I'm only obsessed with what it will look like, the custom graphics I'm going...