Archive
Tradition and Opportunity in Luxury Packaging Design

Tradition and Opportunity in Luxury Packaging Design

MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine

MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine

MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...
There’s Nothing Quite Like a Piece of Paper

There’s Nothing Quite Like a Piece of Paper

  httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
The Definitive Nine Step Guide to Website Success

The Definitive Nine Step Guide to Website Success

Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...
Puma Redesigns Shoebox into “Clever Little Bag”

Puma Redesigns Shoebox into “Clever Little Bag”

We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take...
Affordable Luxuries in the News Again

Affordable Luxuries in the News Again

In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first!...
Beauty that Matches Your Lifestyle at the NYIGF

Beauty that Matches Your Lifestyle at the NYIGF

Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
Country Store Lore

Country Store Lore

The other week Sheri and I found ourselves at one of our favorite places, the Vermont Country Store located in Southern Vermont. It's an immense, yet quaint store with an...
Sustainable Beauty Companies and Wooden Caps

Sustainable Beauty Companies and Wooden Caps

Last weekend at Terrain I spotted a line of beauty products by Akhassausa that are beautifully designed. Their two small lines, nature and retreat, are differentiated by accent color. The...
Bullish on Barcelona’s Reds

Bullish on Barcelona’s Reds

Here is another posting about my parent's amazing trip to Barcelona. After spending a few hours looking through their photos, it was clear to see that there was a trend:...