Tradition and Opportunity in Luxury Packaging Design
MSLK’s Sheri Koetting was asked by Brand Packaging to discuss luxury packaging trends and the available opportunities to break those traditional models. Many beauty brands use packaging as a means...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine
MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...
httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference. If created properly, a Website...
We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take...
In case you missed the HBA Beauty Conference last month, Affordable Luxuries, are clearly the buzz word of the season and if you follow MSLK, you heard it here first!...
Voluspa While at the New York International Gift Fair last week, I couldn't help but notice how fabulously packaged the personal care and aroma-based products were. It seemed that almost...
The other week Sheri and I found ourselves at one of our favorite places, the Vermont Country Store located in Southern Vermont. It's an immense, yet quaint store with an...
Last weekend at Terrain I spotted a line of beauty products by Akhassausa that are beautifully designed. Their two small lines, nature and retreat, are differentiated by accent color. The...
Here is another posting about my parent's amazing trip to Barcelona. After spending a few hours looking through their photos, it was clear to see that there was a trend:...