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Essential Motoring Nonessentials

Essential Motoring Nonessentials

The other day a simple black box arrived in my mailbox. It had only one message on it: MINI Adventure Field Kit. Contents: Essential Motoring Nonessentials That's right: another gift...
Sweet Little Psycho Bunny

Sweet Little Psycho Bunny

Guys, are you tired of the preppy polo shirts with crocodile and horse logos? Then you’re ready for Psycho Bunny. These shirts not only make you look good, but also...
Mini Cooper Zig Zags With Its Target Market

Mini Cooper Zig Zags With Its Target Market

Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
Great Signage

Great Signage

Great window displays don't need to be expensive. A simple concept with a clever dialog with the product is always compelling. Check out this simple lucite silhouette in a window...
Design: Isamu Noguchi and Isamu Kenmochi

Design: Isamu Noguchi and Isamu Kenmochi

At the end of our street, along the East River, sits a small museum dedicated to the industrial designer and artist, Isamu Noguchi. It actually sits in the building that...
Best Designer Burger

Best Designer Burger

A while back we were having an intense debate in the studio about the best burger in NYC. It became quite heated with questions like, can you really count the...
Designer Gum

Designer Gum

Korres, a Greek beauty company, recently opened their first store in New York on Wooster St. in Soho. They market themselves as "natural products" (whatever that means these days), with...
MINI ME

MINI ME

The other day I was sent the handy little "Field guide to Good Motoring" in the mail (yes, this is another MINI-related post). Yet again MINI created an absolutely clever...
“i-Box”

“i-Box”

In Indonesia we do not have Apple stores, we only have the authorized dealer "i-Box." Unfortunately, the store that I went to only had 1 desktop, 2 i-pods, 1 laptop...
Name Our Mini

Name Our Mini

Yes, like Marc, I am also a bit Mini-obsessed, patiently awaiting our Mini's arrival. Of course I'm only obsessed with what it will look like, the custom graphics I'm going...