Archive
Create Your Own Niche

Create Your Own Niche

What does it take to stand out in the crowd or on the shelves? Personality. A memorable hook. Being remarkable. So then how do you become remarkable? Most companies spend...
Watch Out for the X6

Watch Out for the X6

They are out there. I have been hearing a lot about this BMW X6, but had not seen it in person... until recently. I spotted one by my house a...
Louis Vuitton Takes it to the Next Level

Louis Vuitton Takes it to the Next Level

I love the look of the flagship LV store on the corner of 5th Avenue and 59th Street, the white checker glass facade is amazing. Its even better this week...
Method Madness

Method Madness

As Katie pointed out this morning, it's reasons like this that I will never be cool: I like cleaning supplies. I like laundry detergent and hand soap. I like floor...
MINI Vacation

MINI Vacation

I swear to you that this posting has nothing to do with the MINI brand. Much has already been written on this blog about their marketing efforts. This posting is...
T-Mobile is Making the Magenta a Little More Green

T-Mobile is Making the Magenta a Little More Green

Say what you will about corporations jumping on the green band wagon. Yes, it's annoying, but hey, even if the motivations are a bit transparent, I'm all for any positive...
Rabbit…

Rabbit…

I passed by the Sony store by Madison Avenue and was amazed by millions of colorful rabbits on Sony's Window displays.These bunnies are used in the campaign for their new...
Cheeky “Bitch” Provokes Snobby Wine Business

Cheeky “Bitch” Provokes Snobby Wine Business

To begin with: I am a big food and wine lover. I like simple, authentic meals. Spaghetti with a classic “Ragù alla Bolognese” and a glass (or two…) of red...
M is Not for Martha

M is Not for Martha

An interesting brand caught my eye as I made a quick trip to Staples recently. "M" by Staples is a line of fancy stationery and office accessories which aim to...
Pana-Mime

Pana-Mime

I came across this logo for Panama tourism in a magazine the other day. Does the colorful cluster of shapes look familiar? A little too familiar perhaps? That's because it...