Warby Parker: A Winning E-commerce Strategy Online and Off

Warby Parker: A Winning E-commerce Strategy Online and Off

MSLK works with our clients to build great experiences with every touch-point of their brand, from identity design to websites, packaging, and promotions online and offline. Over the years we've...
MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

MSLK’s New Wigwam Performance Sock Packaging Wins Studio’s 2nd American Graphic Design Award

We are thrilled to officially announce that our new packaging for Wigwam just won an American Packaging Design Award! According to the letter of congratulations: "For nearly five decades, Graphic...
2011 Holiday Window Highlights

2011 Holiday Window Highlights

Great holiday retail windows embody the entire romance of the shopping season. When I was young, the trend was dioramas of animatronic characters set amid a snowy scene. These days...
Marketing and Design form a Strategic Partnership

Marketing and Design form a Strategic Partnership

In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Holiday Windows Recap 2010

Holiday Windows Recap 2010

I knew even before moving to NYC that the holiday displays along and around 5th Avenue were a must see so I was excited to go out and take the...
The MSLK Shop is Open For Business at Felt & Wire!

The MSLK Shop is Open For Business at Felt & Wire!

There's a chill in the air, and chestnuts about to be roasted. That means it's the perfect time to start thinking about gifts for the holidays. MSLK now has a...
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...
MSLK.com Featured in How Magazine Self Promotion Issue

MSLK.com Featured in How Magazine Self Promotion Issue

Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, "The Marketing-Smart Website" written by Ilise Benun. The article gives examples of what to...
MSLK and Nolcha Help Launch the Next Top Designer

MSLK and Nolcha Help Launch the Next Top Designer

What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...