Archive
Overthinking It: When Design Misses the Mark

Overthinking It: When Design Misses the Mark

A few weeks ago, Tropicana announced that they are pulling their controversial new packaging that hit the stores earlier this year. When we first saw the redesign, we had the...
Cool Optical Illusions

Cool Optical Illusions

As the granddaughter of a highly regarded optometrist, I could probably write a very dry dissertation on how optical illusions work, but for today let's just say static motion illusions...
MSLK’s Things to Love

MSLK’s Things to Love

We're big fans of Valentine's Day here at MSLK. In keeping with tradition, we're sharing some of our favorite things to set your heart aflutter. Whether you'll be spending the...
Wacky Tactics to Consider when Rebranding

Wacky Tactics to Consider when Rebranding

MSLK prides ourselves on helping our clients stay top of mind with their customers. With a challenging economy adding to an already crowded and competitive marketplace, it’s more important than...
How to Bake a Rainbow Cake

How to Bake a Rainbow Cake

  I love cake and I have to confess, I especially love cakes from a box mix, which I think is a virtue because my mother never had to bake...
Japan, the Official Photo Journal

Japan, the Official Photo Journal

Japan, was amazing.... LEDs everywhere rabbits everywhere no sushi anywhere low level electricity in my bath water both of my friends are a foot taller than their mothers I ate...
MSLK Featured Among Top Leaders

MSLK Featured Among Top Leaders

MSLK was just featured in the January 15th issue of Investor’s Business Daily in article titled,  “Never Stop Learning: Retool to Lift Your Firm,” by Adelia Cellini Linecker. During an...
The Good, The Bad, The Ugly. And The Useless.

The Good, The Bad, The Ugly. And The Useless.

  I was recently thinking about the "stuff" we surround ourselves with, and the degree to which good design plays into our lives, making it better or worse. Some designs...
DNA Fusion’s Shock Value Marketing

DNA Fusion’s Shock Value Marketing

I just came across an article titled “Some Scared by Design Firm’s ‘Box’ Ad” which leads with the following: “EAST PROVIDENCE – A graphic design firm’s offbeat marketing campaign backfired...
New Year’s Resolutions

New Year’s Resolutions

I was recently asked by USA Today to share my New Year's resolutions for 2009 as well as my thoughts on New Year's resolutions in general. As you may know,...