MSLK’s New Wigwam Packaging: A Focus on Performance
MSLK has recently been busy working on completely new packaging and overall branding for Wigwam Mills, and it's getting ready to hit the shelves this spring. This was one...
Cameron Socks: Website
Challenges Cameron Socks (formerly Cameron Woolens) is a footwear retailer with a rich heritage in selling some of the best brand names in socks, yet their outdated website was poorly...
Berkshire Hosiery: Marble Packaging
Challenges The family-owned Mayer Berkshire Corporation had been selling their hosiery in the same marble-themed packaging for 25 years. Over time, the varied typography created an inconsistent brand identity and...
Wigwam Mills 360° Strategic Brand Development
CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
Berkshire Hosiery: Sock Packaging
Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, was mainly known for its staple line of hosiery. As an expansion initiative, Berkshire created a trend footwear...
Berkshire Hosiery: Pastel Packaging
Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, created a new line to target the young, urban professional. In order to stave off competition from fashion...