Berkshire Hosiery: Pastel Packaging
Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, created a new line to target the young, urban professional. In order to stave off competition from fashion...
Peanuts: Hangtag
Challenges United Media needed a brand identity system for their new Peanuts line, a collection of vintage-inspired, high-end clothing. The new identity had to translate into a packaging solution that...
SuperFabulous: Postcard
Challenges SuperFabulous needed a promotional item that would drive traffic to their newly launched website featuring discount designer apparel. (more…)
SuperFabulous: Brand Identity
Challenges SuperFabulous, an online retailer of discount designer apparel, needed to create a brand identity that would convey the essence of their product offerings and catch the attention of magazine...
Redken: Elite Color Brand Identity
Challenges Salon hair care experts, Redken 5th Avenue NYC, was looking to recruit members for their Elite Color Product Testing Team. Comprised of 40 renowned hair colorists from across the...
Tumi: Flow Hangtags
Challenges Tumi, a premium luggage company, was launching a line of design-forward, everyday bags called Flow. Targeted towards young, urban men, the bags featured an asymmetrical design and customized pockets...
Tumi: T3 Signage
Challenges Tumi, a premium luggage company, needed a signage system announcing the launch of their new T3 line. This line was a departure from Tumi's traditional black boxes and instead...
Tumi: Cubic Display
Challenges Tumi, a premium luggage company, needed to create a flexible, yet attention-grabbing retail display that would activate store windows with seasonal messaging. The challenge was to introduce Tumi's new...