Archive
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

 GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Upcoming MSLK Talks You Won’t Want to Miss

Upcoming MSLK Talks You Won’t Want to Miss

Here's a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands

Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn't always...
Our New Branding for Illuminode Turns up the Dark

Our New Branding for Illuminode Turns up the Dark

Illuminode exists at the intersection of light, technology and fashion. They create wearable LEDs whose color and rhythm are triggered by social interactions— an astounding futuristic product, which required an...
Beginning Projects the Right Way with a Creative Brief

Beginning Projects the Right Way with a Creative Brief

As a marketer, how can you harness Design to support your brand’s strategic goals? When we speak of Design, (notice the capital D) we are of course not only talking...
MSLK: Great Creative That Doesn’t Skip a Beat

MSLK: Great Creative That Doesn’t Skip a Beat

    http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
The True Value of a Marketing Plan

The True Value of a Marketing Plan

  In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
The Anatomy of a Brand Audit

The Anatomy of a Brand Audit

For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...
Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

Wigwam Mills “Your Personal Best” Annual Marketing Campaign by MSLK

CHALLENGE Following the success of the previous year's campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies...