Upcoming MSLK Talks You Won’t Want to Miss
Here's a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
New MSLK Webinar – Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn't always...
Our New Branding for Illuminode Turns up the Dark
Illuminode exists at the intersection of light, technology and fashion. They create wearable LEDs whose color and rhythm are triggered by social interactions— an astounding futuristic product, which required an...
Beginning Projects the Right Way with a Creative Brief
As a marketer, how can you harness Design to support your brand’s strategic goals? When we speak of Design, (notice the capital D) we are of course not only talking...
MSLK: Great Creative That Doesn’t Skip a Beat
http://vimeo.com/36414185 In today's crowded marketplace, consumers and retailers don't necessarily need another product in their lives. However humans are natural storytellers. We will always have room in our...
The True Value of a Marketing Plan
In a market flooded with so many brands, today’s consumer is presented with an ever-changing array of options along with an increased sense of discernment about what and where...
The Anatomy of a Brand Audit
For many, the word audit isn't connected to creativity or much less something that can be good for business or actually fun. However, a brand audit is a great way...