MAD Cool
The Museum of Arts and Design reopens this weekend at their new location in Columbus Circle. Despite the controversy of the "lollipop building" redesign, the museum looks interesting. The opening...
Debunking Composting
Here at MSLK we've been feeling a little guilty about throwing our fruit and vegetable scraps in the trash, but haven't quite felt ready to dive into the world of...
Urban Tumbleweeds: Brand Identity
Challenges Urban Tumbleweeds, MSLK's eco-art installation, needed a memorable graphic that would brand the project and quickly convey the sentiment behind the installation. This graphic had to be flexible and...
Good For You, Good for the Earth
This week I noticed a new Kashi product on the shelves. They've introduced a new line of cereal called Kashi U, a "vitality cereal" that's designed to strengthen five areas...
2007 NYC Drinking Water Supply and Quality Report
The 2007 NYC Drinking Water Supply and Quality Report arrived in our mail the other day, so I read it. In it I learn helpful factoids such as, "drinking 2...
MSLK’s New Business Cards
Last week we received the final printed elements to assemble our new business cards! The design capitalizes on the ideas of DIY and sustainability. The colorful cards are cut down...
2663 Urban Tumbleweeds at Burning Man
We're preparing for our art installation “2663 Urban Tumbleweeds” at the Burning Man Festival this summer. Please help us gather 2663 plastic bags by July 15th! (more…)
Redeeming Qualities
We love to hate plastic water bottles. They have become a beacon of unnecessary packaging and consumption. Though water bottles are recyclable, they are more likely than their carbonated counterparts...