It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
Challenges Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon...
The Beauty of Strategy – A 360° Look at Building a Viable Brand
Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail
Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
MSLK.com Featured in How Magazine Self Promotion Issue
Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, "The Marketing-Smart Website" written by Ilise Benun. The article gives examples of what to...
HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference
People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it's a game of twenty...
How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...