Archive
Top 5 Trends in Beauty Marketing for 2020

Top 5 Trends in Beauty Marketing for 2020

It is hard to imagine a time before Instagram launched in October of 2010. (Source: AppStory) The end of the decade is around the corner, and aside from all of...
The Future of Beauty Packaging

The Future of Beauty Packaging

There are just a few months left of the year (and the decade), and the team at MSLK has been closely watching what has been going on in the beauty...
Ouidad: Salon Series Packaging

Ouidad: Salon Series Packaging

Challenges Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon...
The Beauty of Strategy – A 360° Look at Building a Viable Brand

The Beauty of Strategy – A 360° Look at Building a Viable Brand

Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly...
Marketing and Design form a Strategic Partnership

Marketing and Design form a Strategic Partnership

In today's faced paced environment brands want their creative turned around quickly. However, they also want it done effectively. Enter the role of marketing and brand strategy seamlessly changing hands...
Cause Marketing Garners Prime Real Estate at Retail

Cause Marketing Garners Prime Real Estate at Retail

Recently MSLK was asked to do some retail analysis for an apparel brand looking to grow their business. The assignment, create a line extension for the brand that would capture...
Blog and Social Media Integration

Blog and Social Media Integration

Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
MSLK.com Featured in How Magazine Self Promotion Issue

MSLK.com Featured in How Magazine Self Promotion Issue

Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, "The Marketing-Smart Website" written by Ilise Benun. The article gives examples of what to...
HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference

HOW Do Designers Arrive at Pricing? MSLK and Spark at The HOW MYOB Conference

People love meeting graphic designers. Whenever I meet someone at a party or a prospective client at a meeting — nine times out of ten, it's a game of twenty...
How Pattern Recognition Can Help Your Unique Brand Positioning

How Pattern Recognition Can Help Your Unique Brand Positioning

Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...