Archive
Customer-Centric Social Media for Fashion + Beauty

Customer-Centric Social Media for Fashion + Beauty

Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK Creates Blog for Artist’s Rep, Friend and Johnson

MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
5 Key Social Media Features Worth Adding to Your E-Commerce Sites

5 Key Social Media Features Worth Adding to Your E-Commerce Sites

The internet has revolutionized the way that we shop. It's made it easier for us to find the things we want at an affordable price and make purchases without ever...
Blog and Social Media Integration

Blog and Social Media Integration

Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...
Friend and Johnson: Out to Lunch Campaign

Friend and Johnson: Out to Lunch Campaign

Challenges Established artist representative agency, Friend + Johnson, was looking for ways to connect with a new generation of young art directors. Coinciding with the launch of their new MSLK-designed...
Sheri L Koetting Interviewed about Social Media

Sheri L Koetting Interviewed about Social Media

httpv://www.youtube.com/watch?v=X4QBocAzDlA Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which...
Wholearth Beauty: Social Media Plan

Wholearth Beauty: Social Media Plan

Challenges Wholearth Beauty is an organic and eco-friendly line of beauty products created by Boom! and celebrity spokesman, Danny Seo. As an Environmental lifestyle expert, Danny is a network TV...
Using Sweepstakes and Contests to Build and Engage your Facebook Fan Base

Using Sweepstakes and Contests to Build and Engage your Facebook Fan Base

Having a Facebook page for your business is one thing, but growing your fan base and keeping your fans engaged is another. An easy way to achieve these things is...
MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine

MSLK’s “Social Media: Marketing for the 21st Century” featured in Happi Magazine

MSLK's Sheri L Koetting was mentioned in Happi's coverage of the HBA session, "Social Media: Marketing for the 21st Century." The article highlights MSLKs experience in reinvigorating fashion and beauty...
Social Media Content Strategies, What to Post Where, and Why?

Social Media Content Strategies, What to Post Where, and Why?

As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...